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Verimatrix has unveiled its new server-side watermarking technology called StreamMark, which is designed specifically to enable greater protection of early release premium content.

The new solution was developed in collaboration with major film studios and embeds robust, secure and imperceptible tracing information in compressed content in an on-the-fly process during delivery to standard decoders and media players.

The technology's low processing requirements means that a watermark can be easily added to H.264 or MPEG-2 stream-based video, with little performance impact even when delivery is done over a content delivery network, according to the company.

“The FCC’ s ruling allowing selectable output control (SOC) for set-top boxes in the US was one of the key developments that opened up significant new revenue opportunities with higher value VOD at earlier release windows. And with new release windows come new piracy challenges,” said Petr Peterka, CTO of Verimatrix. “Studios are now insisting on a combination of SOC and forensic watermarking technologies that secure assets beyond the set-top."

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