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We speak to Simon Sutton, president of HBO International, about the opportunities for greater viewer engagement that are created by second-screen experiences.

What exciting possibilities do you see for second-screen interaction with content?
 
Consumers clearly want to be able to watch their shows through iPads, phones, computers and other devices that are not televisions.

HBO has already had great success with HBOGo, which enables subscribers to access HBO’s programming, including all episodes of our signature series, for no additional charge.

The HBOGo app has already been downloaded more than five million times in the US, and we are in the process of rolling out this model internationally
 
How might a content provider balance the requirements of tech-savvy viewers with more traditional "lean-back" needs?
 
Our viewers are passionate about our series. Some want to know even more about the story and production, particularly when a series has a unique history as a backdrop, such as “Game of Thrones”.

For fans such as these, we have developed new ways of viewing our programming on HBOGo. As you watch an episode, you can opt to have additional commentary or background on people and items featured in the series.

For example, while watching Game of Thrones, viewers can choose to learn more about the armour a certain character is wearing, what it looks like in more detail, and how it was created. This allows our fans to immerse themselves even further in a show’s mythology.

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