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The Digital Living Network Alliance (DLNA) has introduced a new standard called DLNA Premium Video, which enables pay-TV subscribers to stream content to DLNA Certified products such as digital TVs, tablets, smartphones, Blu-ray disc players and video game consoles.

The standard means that TV shows and movies delivered by service providers to a central set-top box can then be streamed over the home network to a variety of compatible devices, reducing the clutter of multiple set-top boxes in the home.

“Today’s consumers want to be connected at all times and smart devices give them this freedom,” said Nidhish Parikh, chairman and president of DLNA. “As pioneers in connecting people and their devices, we’ve achieved a key milestone with the introduction of DLNA Premium Video, allowing consumers to easily connect and enjoy premium content throughout their homes."

Our view: This standard (and others like it) looks set to become a key strategical play for many pay-TV operators over the next 12 months, as they seek to assimilate the threat of connected TV devices and over-the-top (OTT) services.

Such a move would potentially enable operators to turn an emergent threat (high-quality connected TV devices and good-value OTT video services) into a monetisable opportunity - the ability to deliver the latest premium content around the home, without incurring the cost of provisioning extra devices.

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